External Relations merger announced
Since External Relations was established as a separate portfolio at the University of Alberta 10 years ago, the university has continued in its transformation toward becoming a more comprehensive and global institution, an essential evolution for post-secondary institutions that seek to enhance their competitiveness among peer institutions.
The continued progress of the institution, coupled with the clear identification of the institutional promise of “uplifting the whole people” that grew from the university’s success of the 2008 Centenary, creates an opportunity for External Relations to take the next step in its evolution—a step that will help foster greater innovation and synergy across the portfolio. Effective immediately, the units previously known separately as Public Affairs and Creative Services will join forces to form a division of Marketing and Communications.
“The Marketing and Communications unit will be essential to our ability this year to deliver and disseminate the U of A promise,” said Debra Pozega Osburn, vice-president, external relations. “It will help guide and execute an effective web strategy; refresh our alumni engagement activities, including more activities that are student-centric; and refine our strategic effectiveness in government relations while building strong relationships throughout our communities.”